Parently - the enabler for brands to adopt a circular business model

From the very beginning, the concept of Parently and Baby gear as a Service adressed both private users as well as the industry producing the products all parents need.  The values for the parents are clear. Parents only pay for the temporary time products are used, saving time, money, storage and decreasing their impact footprint in the process.   But what’s in it for the producers   A VALUE PROPOSITION THAT MAKES SENSE FOR BOTH CUSTOMERS AND BUSINESSES For brands and producers, this is a great opportunity to receive recurring, and higher, revenue per customer per product, to build closer relationships with...