Reduced Consumption
We are visible, educate and inspire both individuals and businesses. We want to be a driving force and make a difference in the transition towards a more sustainable world. We therefore offer producers a platform to make it easier to take the step towards a circular economy.
By sharing products instead of ordering new ones, we use less of the Earth's resources. The sharing economy also allows us to reclaim time, space and money that would otherwise be taken up by things we own. Parently wants to give the same opportunity to parents, an opportunity to take back time, space and money.
Parently's founder David Knutsson wants to contribute to the transition to a new way of consuming, where availability comes before ownership.
Reduced CO2 Emission
On average, 120,000 children are born in Sweden every year. For every baby born, there is a demand for children's products such as car seats, dining chairs, strollers, babysitters, baby carriers, etc. In 2020, we conducted a study together with IVL to investigate how much emissions children's products generate. In summary, 46,000 tons of CO2 are emitted per year, which is equivalent to the energy consumption of 46,000 households for an entire year.
Global Goals
We primarily offer consumers to become users, but we also focus on using our broad network of producers to help reduce emissions and develop new circular solutions that are both more profitable and sustainable.
Global goals 9, 11 and 12 are the ones we primarily work towards.
