We think that having easy access to sustainable products beats any ownership any day.

We want to maximize the usage of the products our producers put on the market and lower the need of constantly making new once from raw material.

Together with IVL, the Swedish Environmental Research Institute, we´ve been able to establish an average Co2 reduction per item category. 

This means that any family just in the first year can lower the Co2 impact with over 250 kg by using pre- loved products. 1 family. In average there are over 120.000 new children born in Sweden every year. Easy math = Large number.

We offer both consumers to become users but also through a vast network of baby and children gear producers we can reduce emissions further and set up a new Circular solutions that are both profitable and long term sustainable. The Globals Goals 9, 11 and 12 are the once we pursuit.
 

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