Impact business model

We will drive the change towards a circular economy and challenge the status of consumption, beyond sustainable consumption to circular usage.  Our business model will include B2User + B2B perspective and if all children born in Sweden would use re:used products.

46.000 tonnes Co2

would be saved...yearly. All for the families who want an easier and more sustainable life.

Baby gear carbon emission in tonnes.

*Exclusive research by IVL commissioned by Parently.

*Monthly figure based on no. of newborn in Sweden 2019.









A new standard

We think that having easy access to sustainable products beats any ownership any day.


We want to maximize the usage of the products our producers put on the market and lower the need of constantly making new once from raw material.

Lower impact

Together with IVL, the Swedish Environmental Research Institute, we´ve been able to establish an average Co2 reduction per item category.


This means that any family just in the first year can lower the Co2 impact with over 250 kg by using pre- loved products. 1 family. In average there are over 120.000 new children born in Sweden every year. Easy math = Large number.

Global Goals

We offer consumers to become users but also through a vast network of baby and children gear producers we can reduce emissions further and set up a new Circular solutions that are both profitable and long term sustainable.


The Globals Goals 9, 11 and 12 are the once we pursuit.

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Do you want help in what you want?

Sometimes it is a jungle and we fully understand that. So let us help you in what you want. Just reach out. Who you are and what interests you have for you and your family!


Malmskillnadsgatan 32, Stockholm län, Sweden

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