About Us

We are what many would consider a start up. A company full of passion and drive to support all of you parents. 

We are also parents both David & Pelle, who is running the business. Together we have four kids and know what it means to have little time and a lot of love.

Our vision is to educate, inspire and be part of the change towards a more circular lifestyle within baby products. 

Vision

Mission

To earn the lifetime loyalty of parents by consistently delivering solutions which support the upbringing of their children at each stage of their development. 

Values

Our vision is to educate, inspire and be part of the change towards a more circular lifestyle within baby products. 

  • Enable parents to make smart choices easier and with satisfaction.

  • Build trust, integrity and transparency.

  • Provide a service which supports babies mental development, physical growth and personality.

  • Sharing best practices and commitment to change through circularity.

  • Changing behaviours: Reducing waste and making sustainable consumption the new normal.

  • Ensuring all products are safety ensured.

The Story

"This must exist already!" A question many of us have.

 

In 2018 David attended an innovation dinner, around the topic of a circular economy. The evening was spent talking about how products can become a service. During this time, David and his wife were soon to become parents, and so naturally, David's thoughts turned to ideas around parenthood. It was during this evening that a question popped up in David's head. "Is there a subscription service that offers parents' access to all the baby gear they need without buying it?" A fast search indicated No - so then the answer was: "Let's create it!"​

 

The following weeks later lying on a Swedish beach, afraid of going in the cold water, the name Parently was founded.

 

​In 2019 Albin, David's son, and Parently were born.

Lorem ipsum dolor sit.

Subscribe to our newsletter.

Do you live outside of Stockholm county?

Right now we offer our service within Stockholm county. Want to use the service outside of this region, let us know here:

©2020.

Malmskillnadsgatan 32, Stockholm län, Sweden

  • Instagram
  • Facebook